Communicative Congruence
Image encourages the user to read the message and push them to buy the product or service. Having good quality business photos and videos is essential, doing a congruence on all material create confidence and visual attachment and recognition for the brand.
Does my brand need a BrandKit?
Along with completion of your logo project, a branding kit should be included. It provides a quick look at the different ways your new logo can be used as well as visual guidelines of branding elements. From social media imagery to business cards and website headers, the brand kit helps ensure brand consistency & congruence. In all brand material.
So with that being said, yes. All brands in the world should have a kit, no matter how small or large brand/company it is. Having a brand kit promises that anyone creating content for your business will stay on-brand. Meaning the colors, fonts and logos will all look the same.
But, why is so important?
When you deliver a cohesive brand experience, people will recognize your valuable content immediately. This consistency of high-quality content creates trust with your audience. They will see something you create and immediately know it’s aligned with your company. They trust that what you deliver is consistent, thoughtful, and reliable.
This is extremely important to the human mind and our patterns of recognition and affiliation; Everything enters through the eyes. We would go a little into Neuromarketing and its bases of actions and responses in consumers. But this could be another topic to be discussed later.
We give you 3 recommendations on how to manage your business content:
Respect a visual graphic line, the photographs must be related to the style and what is stated in your brand book. Always check the quality of the images; Avoid poorly framed, low-quality photos or photos without valuable messages. Be cautious with your style and always respect it.
Generate an initial content stock; that is sufficient to meet your communication needs in an estimated period of time (at least 3 months). It is recommended to have a professional stock, focused on the brand's communication needs and strategies. Estimate this expense within your marketing strategy, since if it is well planned, look for your return on investment.
Distribute content wisely; planning a monthly calendar is ideal to maintain a congruent and well-distributed order of the images and the corresponding texts. Improvising the content, without planning.
